Many business companies or celebrities who use Facebook fan page for connecting with consumers. Instead of asking them to be a fan (fan) Lady Gaga or Starbucks, the word 'Love' (like) Facebook is considered more natural.
"The idea for a brand like we consider a more natural action, rather than have a 'fan' of the product," says Buddy Media CEO Michael Lazerow, a consultant who is always helping companies who want to promote their products on social networking, like Facebook and Twitter.
According Lazerow, as quoted by the Associated Press, Wednesday (31/3/2010), has been more and more companies entrust the promotion of social networks, especially since its free made at anytime and anywhere, not even charge.
Facebook itself has made this service a long time. Previously, Facebook users are allowed to attach the word 'like' in every comment, photo and status updates are posted. According to Facebook, members are always clicking on the word 'like' twice more, than clicking on the word 'changed from a fan'.
"Changing the 'Become a fan will make our users more comfortable dealing with a brand is, in fact we will expose these brand sites," said the Facebook party.
Facebook fan page is enough to contribute substantial advertising revenue. Even in a period of one month average users are able to 'Become a fan of the existing four fan page on Facebook at once
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